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Advertising

Course Fee: €500
Distance Learning Course of 10 modules

Enrol for this course online now with your Credit or Laser Card»
Or
By contacting us on 01-2897579»


Course Details:

You only have to pick up a newspaper or magazine, switch on the ever-increasing selection of commercial TV channels or drive past the myriad of poster sites that line our roads to realise how much demand there is for advertising.

This course is a first-class introduction to the exciting world of advertising. It will prove an excellent groundwork to assist you develop a full or part-time career within the industry. The course was especially commissioned by ITEC and is both clear and concise.

The course could well open the door to a successful and lucrative new career in advertising. Whether you want to get into advertising, advance your career, or carry out an effective advertising campaign for your own firm, this practical and highly effective course will get you started on the right track.

Topics covered in the course include:

  • What is advertising?
  • Planning an advertising campaign.
  • Research in advertising.
  • Types of advertising.
  • Work of an advertising agency.
  • Producing an advertisement.

Optional:

Personality/Intelligence Test

All our students have the option to take this revealing test for an additional cost of €25.00.

The test asks questions to determine:

  • Are you a 'Take-Charge' type?
     
  • Are you a manipulative person?
     
  • Are you a real friend when the going gets rough?
     
  • How popular are you?
     
  • Could you be your own boss?
     
  • What’s your leadership potential?

The objective is not only to help you achieve greater personal and professional success – but to show you how to get what you really want out of life.

Management/Leadership Skills Test

All students of this course have the option to take a Management/Leadership Test for an additional cost of €50.00. This test is conducted on our behalf by Verax international. This test has to be taken on line and the results will be sent directly to each student by email usually within 3/4 working days.

We urge you to complete this test as it will provide you with invaluable help and guidance in enabling you to get the most out for your learning. The assessment sent to you when you complete the test will not count in any way to your eventual qualification. It is intended to enable you to understand your strengths and weaknesses and so concentrate on those parts of the course that are most valuable to you.

You may think that you are already aware of these. However, systematic research shows that just over half the population are unaware of their real strengths, let alone their real weaknesses.

This test provides you with a systematic way of assuring these for yourself. Answer honestly. There are no right or wrong answers. Only you will see the results.

The test will allow you to assess your own performance against 16 key management/leader competencies – such as customer focus, decision making, creativity and team working – which are valued by employers and which are very important for effective performance as a manager or team leader. There is one test for managers in the public sector and a separate test for all other managers. Depending on which version chosen, your performance is benchmarked either against 15,000 or so managers in the database or against public sector managers only.

In summary, this unique test will show you what to stop doing (or do less of) and what to start doing (or do more of) in order to become more effective in your current role/activity. In effect, you are told what you need to do to become a more effective manager and team leader and most important of all, how to do it.

Good luck with your studies.


Accreditation

When you have completed this course you may take a final examination. Full details of this examination are automatically sent to you as you near the end of the course. The examination costs €65 and is taken at home at your convenience.  If you receive 70% or more in this examination you will receive an ITEC Diploma.

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