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Course Fee: €560
Distance Learning Course of 10 modules
Enrol for this course online now with your Credit or Laser
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By contacting
us on 01-2897579»
Course Details: This programme is concerned with
Business-to-Business branding referred to throughout as B2B.
It is primarily dealing with brand management for industrial
goods and services with the aim of producing unique and
effective opportunities for companies to establish enduring
and competitive advantage.
Companies turn to branding as products become increasingly
similar as a way of creating a preference for their
particular product/s. Branding has been the essential factor
in the success of well known consumer goods such as Coco
Cola, McDonalds, Mercedes, Dell, Guinness and so on. Because
of this success with consumer goods, industrial companies
began to adopt branding strategies in a sophisticated way.
But we must remember that branding goes far beyond building
a name.
Branding is about promising that the company's product
will create and deliver a certain level of performance. This
very unique programme examines in great detail the art and
science of branding industrial products covering the theory
and key concepts, with plenty of cases illustrating the
successful branding of industrial goods.
In addition to having your own personal tutor who will guide
you through the course material you will also have the
opportunity of meeting and discussing various aspects of the
programme contents as they may relate to your situation with
an experienced Mentor.
Specific topics covered include:
- The Decision to Brand
- Branding Dimensions
- Brand Planning
- Brand Analysis
- Brand Strategy
- Brand Building
- Brand Audit
- Branding Dangers and Pitfalls
- Case Histories
- Index of Branding Jargon with explanations
Optional:
Personality/Intelligence Test
All our students have the option to take this revealing test
for an additional cost of €25.00.
The test asks questions to determine:
- Are you a 'Take-Charge' type?
- Are you a manipulative person?
- Are you a real friend when the going gets rough?
- How popular are you?
- Could you be your own boss?
- What’s your leadership potential?
The objective is not only to help you achieve greater
personal and professional success – but to show you how to
get what you really want out of life.
Management/Leadership Skills Test
All students of this course have the option to take a
Management/Leadership Test for an additional cost of €50.00.
This test is conducted on our behalf by Verax international.
This test has to be taken on line and the results will be
sent directly to each student by email usually within 3/4
working days.
We urge you to complete this test as it will provide you
with invaluable help and guidance in enabling you to get the
most out for your learning. The assessment sent to you when
you complete the test will not count in any way to your
eventual qualification. It is intended to enable you to
understand your strengths and weaknesses and so concentrate
on those parts of the course that are most valuable to you.
You may think that you are already aware of these. However,
systematic research shows that just over half the population
are unaware of their real strengths, let alone their real
weaknesses.
This test provides you with a systematic way of assuring
these for yourself. Answer honestly. There are no right or
wrong answers. Only you will see the results.
The test will allow you to assess your own performance
against 16 key management/leader competencies – such as
customer focus, decision making, creativity and team working
– which are valued by employers and which are very important
for effective performance as a manager or team leader. There
is one test for managers in the public sector and a separate
test for all other managers. Depending on which version
chosen, your performance is benchmarked either against
15,000 or so managers in the database or against public
sector managers only.
In summary, this unique test will show you what to stop
doing (or do less of) and what to start doing (or do more
of) in order to become more effective in your current
role/activity. In effect, you are told what you need to do
to become a more effective manager and team leader and most
important of all, how to do it.
Good luck with your studies.
Accreditation
When you have completed this course you may take a final
examination. Full details of this examination are
automatically sent to you as you near the end of the course.
The examination costs €65 and is taken at home at your
convenience. If you receive 70% or more in this examination
you will receive an ITEC Diploma.
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