You only have to pick up a newspaper or magazine, switch on the ever-increasing selection of commercial TV channels or drive past the myriad of poster sites that line our roads to realise how much demand there is for advertising.
This course is a first-class introduction to the exciting world of advertising. Whether you want to get into advertising, advance your career, or carry out an effective advertising campaign for your own firm, this practical and highly effective course will get you started on the right track.
Lesson 1 What is Advertising?
Lesson 2 Planning an Advertising Campaign
Lesson 3 Research in Advertising
Lesson 4 Types of Advertising
Lesson 5 Work of an Advertising Agency
Lesson 6 Producing an Advertisement
Lesson 7 The Management of Advertising
Lesson 8 The Use of Advertising Agencies
Lesson 9 Media Descriptions
Lesson 10 Transit Advertising
Upon completion of this course you may take a final examination. Full details of this examination are automatically sent to you at the end of the course. The examination costs €65 and is taken at home at your convenience. If you receive 70% or more in this examination you will receive an ITEC – Irish Training and Educational Centre Diploma.