Public Relations - PR16

535.00 352.00


  • Course Fee: €352 which includes all registration fees.
  • Course Format: Distance Learning Course of 9 lessons.
  • Duration: 10 months.
SKU: PR16 Category:

Course Description

The aim of this course is to introduce you to the dynamic world of Public Relations with the objective of assisting you develop a career within the industry.

Public Relations is concerned with the promotion of ideas, concepts, names, products, companies and businesses. As the profession has developed over the years, so too has the number of firms, government departments and other organisations who either operate their own PR department or avail of the specialist services of a PR company.

Course Syllabus

Lesson 1            What is Public Relations

Lesson 2                        PR Tools and Techniques

Lesson 3                        Preparing a PR Programme

Lesson 4                        Media Relations

Lesson 5                        Writing a Press Release

Lesson 6                        Event Management

Lesson 7                       Sales Promotion

Lesson 8                       The Promotional Programme

Lesson 9                        Being Creative


Code of Ethics

Appendix I

Appendix II



Upon completion of this course you may take a final examination. Full details of this examination are automatically sent to you at the end of the course. The examination costs €65 and is taken at home at your convenience.  If you receive 70% or more in this examination you will receive an ITEC – Irish Training and Educational Centre Diploma.

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Irish Training & Educational Centre,

Unit 9,

Leopardstown Business Centre,
Ballyogan Road,
Dublin 18.
Our Loc8 Code is: NM3-08-S03 »(Click here to view this Loc8 Code.)

Tel: 01 2061832,
Fax: 01 2061750

Email Address:
[email protected]