Course Description
The aim of this course is to introduce you to the dynamic world of Public Relations with the objective of assisting you develop a career within the industry.
Public Relations is concerned with the promotion of ideas, concepts, names, products, companies and businesses. As the profession has developed over the years, so too has the number of firms, government departments and other organisations who either operate their own PR department or avail of the specialist services of a PR company.
Course Syllabus
Lesson 1 What is Public Relations
Lesson 2 PR Tools and Techniques
Lesson 3 Preparing a PR Programme
Lesson 4 Media Relations
Lesson 5 Writing a Press Release
Lesson 6 Event Management
Lesson 7 Sales Promotion
Lesson 8 The Promotional Programme
Lesson 9 Being Creative
Code of Ethics
Appendix I
Appendix II
Accreditation
Upon completion of this course you may take a final examination. Full details of this examination are automatically sent to you at the end of the course. The examination costs €65 and is taken at home at your convenience. If you receive 70% or more in this examination you will receive an ITEC – Irish Training and Educational Centre Diploma.
